1. Make it short and in the direction of the purpose. Nelson Mandela’s mission statement, created over his 27 years in jail in South Africa, says simply this: “End Apartheid.” An additional nice mission statement was created by Abraham Lincoln upon his inauguration as President. “Protect the Union.” Note that mission statements can change. Maybe a mission is achieved. Franklin Roosevelt started his presidency having a mission to “Finish the Despair.” From the time that was almost completed a further risk had arisen and likewise the USA had grow to be concerned with Globe War II. Now the mission assertion was “Finish the Warfare.” My personal mission statement with Minerva Place is to recruit and help others achieve financial good results.
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